You really love art. You have been creating artworks all your life and you wish to establish yourself as a professional artist by selling your works. Using your art pieces for your business is a good thing, but when you do not have the right network of colleagues, friends or acquaintances that will help you advertise your work, you will need to find another source that will make multitudes of people interested in the arts as well, to know more about you.
Exhibit your artworks at Art Fairs, which is the gathering of all amateur and professional artists in your local community or from other parts of the world. It is like a flea market but focuses more on artworks. Being an artist, you should take the opportunity to join your local art fair.
Most art fairs lasts for a couple of days, and in this time frame, thousands of people are going to take a look at the artists’ works, whether it is painting, sculptures, contemporary art, etc. Take for example the art fair that takes in Dublin once a year, where it gathers about 10,000 visitors for the span of three days.
In these 10,000 visitors, you will be able to meet art collectors, enthusiasts and art lovers. You will also get the chance to meet other artists that have made a mark with their art pieces. Wherever you go, there will always be an audience for art fairs and it will always attract audiences. This where you can showcase your work and increase your visbility in the art and business world.
Research in the Market
Since you will be dedicating your passion in to art and business, you will need to make a good market research. Business in the arts is no different from any other form of business – you will need to get feedback from the works you have made and get the chance to meet and talk to your potential customers.
This method will aid in your career’s development. It will allow yourself to witness personally on how the public is going to react to your art. From here, you will get to know the feel for the kind of market you are planning to join – you will see how the audience are going to react to the way you priced your artworks, hearing what they think and like about your art pieces, reasons for being drawn to your art, etc. are all valuable information that will give you an insight to what kind of strategies and plans you are going to make for your future.
Getting into the modern world
Because this is the age when people are engaged in social interaction through the internet, you should be doing the same as well. Many artists have also engaged into online marketing, as it will give them a worldwide reach to other potential clients that are also interested in their art.
You will also need to build a mailing list, when you get contacts more than twenty from individuals that are loving your artworkt and are looking forward to see more of what you are creating. This is one of the most important asset that you should have to enhance your skills and career as an artist.
It will not only be the people who have bought your artwork and has invested their time on you that you only want to contact, but also other people who have admired your artwork and want to keep themselves updated with what you are doing. They become potential clients for your art business in the future.